3 Simple Steps To Creating Interviews That Sell

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One of the questions we are most frequently asked by our Platinum coaching students is ‘How can we create interviews with guest experts?’

In the video above Daniel and I discuss the 3 simple steps anyone can follow to create compelling, professional-sounding interviews that sell.

Plus, I also prove one important concept… you don’t have to be PERFECT either!!

However, there are several different options for which media to use for creating interviews, and here are our three absolute favourites…

1. Face-To-Face Interviews

This is perhaps the most impactful medium for conducting any interview. When the viewer sees yourself and the expert being interviewed on camera it immediately builds the ‘Know, Like, Trust’ factor immediately.

You can use either a mini hand-held video camera like a Flip Mino HD, or else only capture the audio using a digital audio recorder such as the high-end (but very cool) Edirol R09.

For a great example of a face-to-face video watch this interview Daniel conducted with ‘The Webinar King’ Steven Essa.

2. Skype Interviews

This is our personal favourite, however as Skype is a simply amazing tool for creating high-quality audio and now even video interview recordings!

The easiest way to use Skype is still to record the audio conversation between yourself and your guest. You can even record conference calls with 3 or more people on the line, as Daniel and I have done recently with great results.

Audio is still incredibly powerful, versatile and often far easier for people to consume. The CDs of the month that we send to our Gold Members and above are extremely popular as CDs are still the easiest way for most people to listen to recorded audio, for example by playing in the car on your way to and from work.

But Skype goes still further than audio, as you can now even record amazing-quality video calls between people as well! The interview Daniel and I recorded above was done via skype, with some specific recording software.

You can’t record audio or video ‘natively’ with Skype, you need some add-on software. But the small price to pay for an ‘add-on’ piece of software is a drop in the ocean compared to the value of being able to record unlimited high-quality audio and video recordings at will!

On PC the most popular is still ‘Pamela Profesional‘, while on Mac, Daniel and I can happily endorse a program called ‘Call Recorder‘ which does an excellent job.

3. Webinar Interviews

Webinars are absolutely amazing tools for conducting interviews with experts, as well as creating amazing, high-value products quickly and inexpensively.

Basically, if you want to learn about a particular topic or subject, then simply invite a guest expert who knows the subject onto a webinar that you hold!

Not only will you learn about the subject and get the best value from the expert, but you because webinars are ‘live events’ you can invite as many people as you like to join you on the the webinar at the same time…

Of course, not only will you get their contact details (email addres etc) to help build your own list, you can even charge people to attend the event, and record the whole thing through the webinar software (if you use GotoWebinar for example).

Webinars are certainly the most effective ways of conducting interviews with the purpose of selling products and services.

If you’d like to check out an example of an extremely successful webinar then why not check out the replay of our webinar with Steven Essa

Good luck with your interviews!

Tags: audio, experts, gotowebinar, interviews, skype, Video