Daniel here with the promised AdTech update from the Google boys…

I have managed to nick all their powerpoint presentations from the day and stuck it on my own server… I am sure they’ll forgive me. After all it is to help all of you (and me) to understand Google Adwords better… some totally new and cool stuff in there, including the truth about quality score, youtube marketing, mobile marketing introduction and some future stuff as well…

• Introduction to AdWords
• AdWords Optimization Tools: Smarter Search Management.
• Google’s Display Network and YouTube
• Get started with mobile advertising
• Ads Quality – Get the most from your account
• AdWords Search Funnels: Going Beyond the Last Click
• After the Click – Conversion Optimisation

Enjoy, download it, study it, apply it… teach it, sell it, do whatever you want, just don’t do nothing!

Daniel

Introduction to AdWords.

No matter what your budget, you can display your ads on Google and our advertising network. Learn how to connect with potential customers at the magic moment they’re searching for your products or services, and only pay when people click your ads.
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AdWords Optimization Tools: Smarter Search Management.

An overview of new and upcoming campaign management tools for AdWords such as the ‘Opportunities tab’ & updated ‘keyword tool’. Learn about the new features we have built to help you save time optimizing and growing your account. In this session you can also learn how to choose specific goals to get the most out of automated optimization suggestions.
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Google’s Display Business: Part 1: The Google Display Network and YouTube

Learn how Google and YouTube are moving the display industry forward to help you deliver impactful performance and brand campaigns for your business or your client’s business. Deep-dive into our product offering from the initial planning phase to campaign optimisation, and leave empowered to make more informed decisions about your campaigns.
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Google’s Display Business: Part 2: The Doubleclick Offerings

Learn how DoubleClick’s display offerings can help you plan, manage, measure and deliver a wide range of display and rich media campaigns. We’ll provide you with the means to understand the technology and the ‘how-to’ to make informed decisions about your campaigns.
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Get started with mobile advertising

There are now 4 billion mobile phone owners globally. Half of all new internet connections come from mobile devices, and by 2014 its reported that there will be more mobile internet than desktop internet users. Google offers a number of innovative ad formats to help you reach mobile users looking for products and services. The Google Mobile Ads session will give an overview of how to get started on mobile advertising and how to get results.
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Ads Quality – Get the most from your account

Learn more about search ads quality on Google.com – what it is, how it affects you and what you can do to improve it.
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AdWords Search Funnels: Going Beyond the Last Click

Last Click has been the de-facto measurement of ad effectiveness for quite some time. AdWords Search Funnels takes the first step in helping advertisers understand which campaigns, ad groups, keywords and/or placements are best at delivering conversions, ultimately increasing their ROI.

Key learning outcomes:

• What are Search Funnels and why they matters
• How to run and interpret experiments based on Search Funnels reports
• How to grow your search program intelligently using Search Funnels

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After the Click – Conversion Optimisation

While the online marketing community has made great strides in understanding and optimising search and social marketing campaigns, many ecommerce websites fail to convert substantial numbers of visitors into buyers. Google has been working to understand the levers behind conversion rates and what makes some sites more successful in maximising their conversion rates. This presentation will cover what has been learned and the tools and methods that can help increase the conversion rates on websites.
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Tags: free resources, google adwords